I have designed and built many websites over the years dating back to 2003, back  then it didn’t take nearly as much effort to get your site in front of your target audience before the dollars and pounds started to roll in.

Now, nearly 10 years later it’s a completely different story, the competition in your chosen niche has increased, the user experience must be paramount and your copy needs to be well written and on point so its of interest and address the readers needs.

However if you haven’t optimised the content on your site for the search engines you might as well not have a website at all.

It’s also not enough to simply have optimised your on page content if you haven’t optimised your off page content and generated a large number of backlinks. Then there is the social element you want people to have ‘Liked’ your site on Facebook ‘Tweeting’ about it on Twitter or rating it with Google +

So not only do you need a website but you need:

• Optimised content on your site
• Optimised content on other sites linking back to your site
• You need your offers to go Viral using the Social Networks
• Business Facebook Page
• Google Places Listing
• Build an email list; we all know the money is in the list
• Mobile website

I could go on but I think you have the picture, I have assisted many in the planning and executing the strategies that have seen dare I say a more than good ROI (Return on Investment) and I have enjoyed every minute of it.

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