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I have designed and built many websites over the years dating back to 2003, back then it didn’t take anywhere near as much effort to get your site in front of your target audience before the dollars and pounds started to roll in, as it takes today.
Now, nearly 10 years later it’s a completely different story, the competition in your chosen niche has increased, the focus must be on the user experience, your copy needs to written well and on point so its of interest and addresses the readers needs.
However if you haven’t optimised the content on your site for the search engines you might as well not have a website at all.
It’s also not enough to simply have optimised your on page content if you haven’t optimised your off page content and generated a large number of backlinks. Then there is the social element you want people to have ‘Shared’ your site on Facebook ‘Tweeting’ about it on Twitter or rating it with Google + social signals is now one of the factors that Google will be looking for.
So not only do you need a website but you need:
- Optimised content on your site
- Optimised content on other sites linking back to your site
- You need your offers to go Viral using the Social Networks
- Business Facebook Page
- Google Places Listing
- Build an email list; we all know the money is in the list
- Mobile website
I could go on but I think you have the picture, I have assisted a number of companies in the planning and executing the strategies that have seen, a better than expected ROI (Return on Investment) and I have enjoyed every minute of it.
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