As the Account Director, it was my task to work with the Hotel management team to increase the number of bookings made direct on the clients website.
I created the online marketing strategy, which included optimising the individual pages for the search engines and conversions.
Once the pages of the website were optimised, I then worked with my web marketing analysts to create and run successful PPC campaigns on Google.
The strategy was a successful one with the multiple pages of the clients website achieving page one listings on Google.
The PPC Campaign also produced a positive ROI every month from their PPC campaigns.
I managed the website with my team making enhancements as they were requested, working with our development team to deliver ongoing projects.
Ongoing maintenance was required to ensure the clients website remained up to date with the latest offers the hotel had to offer.