As the Account Director, it was my task to work with the Hotel management team to increase the number of bookings made direct on the clients website.
I created the online marketing strategy, which included optimising the individual pages for the search engines and conversions.
Once the pages of the website were optimised, I then worked with my web marketing analysts to create and run successful PPC campaigns on Google.
The strategy was a successful one with the multiple pages of the clients website achieving page one listings on Google.
The PPC Campaign also produced a positive ROI.
I managed the website with my team making enhancements as they were requested.